Acquisition sees Michael Paul set sites on staycation boom
MICHAEL PAUL HOLIDAYS has announced its acquisition of Caravan Sitefinder, the highly-regarded online portal to caravan, camping and holiday parks across the UK.
Drawing almost one million visitors a year, Caravan Sitefinder will now benefit from a major investment package to further reinforce its value to consumers and park businesses.
The biggest single enhancement, says CEO Michael Paul, will be the introduction of an online booking facility to create the largest park holiday sales platform in Britain.
Established just over 25 years ago, Caravan Sitefinder lists and describes over 6,000 parks variously providing holiday homes to rent and to buy, plus those offering touring pitches.
It will operate in tandem with online holiday property website Michael Paul Holidays, launched 12 years ago by chartered surveyor and long-time leisure sector specialist Michael.
“This acquisition is destined to be a game-changer for parks and consumers, and comes at a point when UK staycations are enjoying a massive renaissance,” he said.
“Park businesses realise that in order to secure their fair share of this booming market, they must achieve as high an exposure as possible to prospective customers.
“Our two platforms, Caravan Sitefinder and Michael Paul Holidays, now make this an economically realistic goal for park enterprises of all types and sizes.
“As well as providing holiday parks with strong online presence, our two sites offer a high quality environment for owners and operators to market their products.
“From the customer’s perspective, they will now be able to search, compare and book their stays or holiday home purchases based on an unparalleled resource of up-to-the-minute data.
“The synergy between these two websites means that the whole is greater than the sum of its parts, and we see a very exciting future for everyone involved!” said Michael.
He added that visitor numbers for both websites had increased vastly over this year, and were continuing to rise this winter in defiance of the traditional seasonal lull.
“All the indications are that 2021 will be a staycation year like no other, and that many more Britons than ever will be shunning foreign travel and committing to a UK holiday.
“Their expectation will be to go online to research and book their stay in an easy, seamless and professional manner – which is just the experience we will be delivering.”
Caravan Sitefinder was acquired this month by Bristol-based Michael Paul Holidays from Tribalogic, developers of holiday park property management system Bookster.