Cheers! Lancashire park and craft brewers toast tourism

Henry Wild (centre) toasts his park's new partnership with the craft brewery's Lorna Howard and Bob Holmes

Henry Wild (centre) toasts his park’s new partnership with the craft brewery’s Lorna Howard and Bob Holmes

The family owners of a Lancaster holiday park are celebrating English Tourism Week (until 25 March) by shining the spotlight on a local craft brewery.

Moss Wood caravan park in Cockerham says that the England’s annual tourism event is a great chance to show how visitors to Lancashire are helping to support small businesses.

It’s done so this week by appointing Farm Yard Ales, also based in the village, as the park’s main supplier of beers and lagers for thirsty holiday guests.

Moss Wood’s Henry Wild says that, according to tourist board research, his park generates over £1.2 million of visitor spending each year.

Much of this, he says, benefits family-run enterprises in north Lancashire, many of which depend heavily on tourism for their livelihoods and the jobs they provide.

Farm Yard Ales, says Henry, now joins the many other locally-made products – from potato crisps to black puddings and toffees – in which his park shop specialises.

More than £1m is spent annually in the local economy by guests

More than £1m is spent annually in the local economy by guests

The micro-brewery was brainchild of Steven Holmes who works on his family’s long-established farm just outside Cockerham where Farm Yard Ales is based.

It began brewing just eight months ago, part-funded by the European Agricultural Fund for Rural Development, and has since won an enthusiastic following in and beyond the county

English Tourism Week is designed to put the spotlight on England’s ever-expanding tourism sector, and the £127 billion annual contribution it makes to the UK economy.

According to Henry, whose father Syd started the business over 40 years ago, small enterprises are among the biggest winners from tourism’s success story:

“People coming on holiday are always looking for new experiences, and that includes enjoying local food and drink in pubs and restaurants, as well as buying it in shops such as ours.

“Lancashire has some of the very best producers in Britain, and visitor spending helps them expand, take on new staff, and broaden their distribution throughout the UK.

“Many of our guests are already getting the taste for Farm Yard Ales as well as our other local goods, and often leave with shopping bags full of memories to take back home!” he added.

Moss Wood provides pitches for touring caravans and motorhomes, as well as holiday homes to own – and has received a raft of awards for its high quality standards.

The park has also won accolades for its care of the natural world, and was described as “a wildlife wonderland” by botanist David Bellamy in his annual Conservation Awards last year.

There is more information about Moss Wood Caravan Park at www.mosswood.co.uk

Moss Wood's recently opened nature trail was among the wildlife initiatives praised by botanist David Bellamy

Moss Wood’s recently opened nature trail was among the wildlife initiatives praised by botanist David Bellamy

 

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