Cornwall calls for cream of British holiday parks
Cornwall’s surfing capital of Newquay played host this November to a gathering of holiday park owners who are making a splash with quality-conscious visitors.
Members of the Best of British parks group were meeting for their annual conference at Hendra Holiday Park, just outside the town, in the first week of its closed season.
On the agenda was a review of BoB’s 2017 activity which saw the consortium of independent family-run parks reach record numbers of new customers.
A successful digital marketing campaign, members heard, had generated a raft of bookings and enquiries from holiday guests seeking top-end park experiences.
The conference was also an opportunity for BoB to welcome additional new park members to the group – and to usher in a new chairman for the consortium.
After eight years at the helm, Claire Flower of Beverley Holidays in Paignton, Devon, handed over the chains of office to Richard Legg of Hidden Valley Park near Ilfracombe.
Claire received a vote of heartfelt thanks from members for the lead she has taken in positioning BoB as the UK’s best-recognised and most trusted quality holiday brand.
Richard, whose family has owned Hidden Valley since 2010, said that the group’s strength lay in its shared values of providing the highest standards of hospitality and customer care.
He said he now looked forward to helping members further reinforce the loyalty which customers have to the group, and to reaching out to new markets.
The two-day conference also heard from a number of specialist speakers on different ways in which they could help promote and market their businesses in the digital era.
Following the presentations, members enjoyed a tour of Hendra Holiday Park which was this year named as Holiday Park of the Year for Cornwall and for South West England.
The family-run business, which has a host of attractions including an award-winning pools complex, provides a wide range of accommodation to rent plus touring pitches.
More details about the Best of British and its members can be found at www.Bob.org.uk.