Cumbria park marks tourism week with “all change!” video

THE EXTRA EFFORTS made by holiday parks to keep customers safe and re-engage with nature are highlighted in a new video released to mark 2021’s English Tourism Week.

It’s been made by Lake District park Skelwith Fold, and shows how changes brought about in the past year are helping families get the most from their UK staycation.

English Tourism Week, which runs until 31 May, shines a spotlight on England’s tourism sector, and the huge annual contribution made by tourism to the domestic economy.

Skelwith Fold’s Henry Wild says that his park usually celebrates the event, which marks the start of the tourism season, with a visit from its local MP Tim Farron:

“Tim is a tireless champion of Cumbria’s tourism industry, but we thought this year that a different approach was needed to show just how much has changed in such a small amount of time.

Henry Wild says there are many positives to the park’s “new normal”

“We’ve noticed through our own communications with guests that people now respond much more readily to information put across in video format rather than the printed word.

“So I took our camera around the park to film the reality of holidays for families coming to Lakeland this summer, and to highlight some of the positives of the “new normal”.

“For example, contactless check-ins have been given a big thumbs-up from guests, and by operating the park at only three-quarters capacity there is more space for everyone.

“The lockdowns have also given us a new impetus to help people re-connect with nature – and we’re encouraging that with features such as forest trails and wildlife events.

“One recent illustration of this is a recent video we made, using a hidden camera, of the many different animal species the park hosts – and it really was an eye-opener!

“In addition, we all now aware that being outdoors in the fresh air and staying active is one of the best tonics possible for physical and mental wellbeing.

“That’s why we are helping people to stretch their legs more, and have just opened a new adventure play area for youngsters where the emphasis is on calorie-burning activities.

“The video also underlines how concern for the future is now a major influence, such as our decision to build a new energy-efficient office building which will greatly increase the existing building’s carbon efficiency,

“It has features such as an air source heat pump and highly effective solar panels – and provides a much more spacious working environment to maintain extra distance between staff.

“Making this video has been a fascinating exercise in examining not just how we are making Skelwith Fold a safer place, but an even more enjoyable and sustainable one too,” said Henry.

Skelwith Fold is located in 130 acres of countryside near Ambleside, and provides glamping facilities including safari tents, cottages to rent, touring pitches, and holiday homes to own.

More information about the park can be found at – and video can be viewed at