Family brings medical lifeline to its rural parks
Seven rural holiday parks in the Midlands and Wales are now also home to life-saving medical equipment, thanks to a new initiative by the business’s family owners.
Hillandale Caravan Parks says its £5,000 plus investment in state-of-the-art defibrillator units could greatly increase the chances of survival for someone suffering cardiac arrest.
With the parks’ hideaway locations deep in the countryside, says Hillandale’s Charles Lloyd Jones, the defibrillators can save vital minutes in delivering treatment to a victim.
With more than 1,000 holiday home and touring pitches throughout the seven parks, Charles points out, the number of guests at any one time can equate to the size of a village.
Many holiday home owners, he adds, are also in the higher at-risk age bracket which is statistically more likely to require the use of a defibrillator.
The equipment delivers an electric pulse through the victim’s chest to restore normal heart rhythms, and is much more likely to be effective if used immediately after an attack.
Charles says the advanced and fully automatic models chosen for the parks provide simple audio instructions which allow their use even by those with no medical experience.
The defibrillators are supplied by leading medical equipment specialists Physio-Control which has provided training to park teams on when they should be deployed.
Charles is the third generation of his family to help steer the business which began 70 years ago as a caravan manufacturer in Wednesbury, West Midlands.
Today, Hillandale has grown to seven award-winning holiday parks located in tranquil locations in Shropshire, Worcestershire, Mid Wales and the Welsh coast.
But the peaceful settings, says Charles, doesn’t mean that the parks are immune from the risk of medical emergencies arising:
“Having defibrillators immediately to hand could make a crucial difference, and especially in summer when travelling times are lengthened by traffic volumes,” says Charles.
“The equipment is, of course, something which we hope will never be needed – but we are mindful of its life-saving potential, especially in a remote rural areas.
“Sudden Cardiac Arrest is a major killer in Britain, and a close-at-hand defibrillator on the park could dramatically increase a person’s life chances.
“We’ve already received fantastic feedback from guests, including those who know someone who is vulnerable due to their medical history,” he added.
Among the accolades received by all seven parks is the David Bellamy Conservation Award which includes social as well as environmental responsibility among its criteria.
Hillandale’s English parks are Lickhill Manor and Lincomb Lock near Stourport-on-Severn, The Coppice near Worcester, and The Glen in Shropshire.
In Wales, the family owns Borders Hideway near Hay-on-Wye in Powys, Riverbend in Llangadfan near Welshpool, and Morfa Bychan near Aberystwyth.
There is more information about the parks at www.hillandale.co.uk