Prestige unveils new look as orders soar
Prestige is presenting a dynamic new face to the world as it gears up for what is predicted to be the busiest twelve months in its 30-year history.
The Northamptonshire-based luxury lodge manufacturer has given its branding a “top-to-toe makeover” which reflects its core values of quality, style and innovation.
The new look comes as Prestige sees demand escalate for its new 2021 models for both holiday and residential parks across the UK.
The volume of orders, says managing director Debbie Foulke, is driving a recruitment campaign by Prestige to increase the size of its skilled workforce.
The firm currently employs around 450 staff at its plants in Rushden and Kettering, but Debbie says that more skilled craftspeople are needed to help it meet delivery deadlines.
“As we continue to expand, this was the perfect time to take a fresh look at our branding image and to ensure it properly mirrors the nature of our products,” she said.
“Lodges from Prestige have always been associated with design elegance which also delivers superior functionality and performance.
“This is very much the hallmark of our latest models of which we are all extremely proud, and now we have a branding which complements their sophistication.
“We hope everyone will like the new look. It is now in evidence everywhere, including our website which now has even more to offer the public and our valued park customers.
“It has also be taken across our literatures, exterior signage, marketing support material for parks, and the uniforms worn by our teams,” said Debbie.
Playing a key role in developing the re-branding initiative for Prestige has been the company’s marketing manager, Samantha Baylis:
“Our goal was to create a new identity which was clean, simple, and contemporary – but which also referenced the branding by which we have been recognised for years.
“We are delighted that the result visually underlines our modern-day credentials for intelligent and attractive design whilst still resonating with where we have come from.
“The re-branding as been a great experience, and we’re now feeling even more energised and determined for the year ahead!” said Samantha.
As well as supplying holiday parks, Prestige manufactures its luxury lodges for residential parks and for export to customers in mainland Europe.
The new identity can be seen on Prestige website, along with its current product range, at www.prestigehomeseeker.com