Snap decision sees Dorset park star in luxury caravan launch

Holiday snap: the Jurassic Coast lends scenic grandeur to the photo-shoot to promote the new Bailey range

HOW DO YOU find the perfect location to photograph a new range of touring caravans which claim to be scaling new heights of luxury and refinement?

For Bailey of Bristol there was only one obvious answer: the stunning cliff-top setting of Highlands End Holiday Park in Bridport, Dorset.

That’s why, in advance of the official launch of the caravans this autumn, guests at the park were treated to a sneak preview of Bailey’s Alicanto Grande range.

The three models were professionally snapped against a dramatic backdrop of the Jurassic Coast with far-reaching views of the ravishing Dorset and Devon coastlines.

The images will now help to promote what Bailey describes as the flagships of their range, tilted at customers seeking a top-end touring experience.

Along the leafy lanes of Dorset, the new Alicanto Grand makes its way to the park

With price-tags of up to £30,000, the Alicanto Grand models are all 8-foot wide and sleep up to four people in beautifully designed surroundings with a raft of luxury features.

James Loveridge, the park’s marketing manager and himself an award-winning photographer, said the results of the photo-shoot spoke for themselves:

“Bailey told us that they had looked at many different locations to try and find one which set their new range apart as something very special,” he said.

“We were delighted when they told us that Highlands End ticked all of their boxes, and were very pleased to give them free rein of our cliff-top touring area.

“Many of our customers mention in reviews the breath-taking scenery they wake up to every morning, and how they have created so many unforgettable memories.

“I’m sure the pictures which will accompany the launch of the Alicanto Grand will also help promote Dorset generally as truly amazing holiday destination,” added James.

Highlands End is part of the family-owned West Dorset Leisure Holidays group which owns five top-rated parks across the county and along the world-famous Jurassic Coast.

The parks variously provide holiday caravans and holiday lodges to own and to rent, luxury glamping accommodation, and pitches for touring caravans, motorhomes and tents.

Guest facilities at Highlands End include a fully equipped leisure club, an acclaimed family bar and restaurant, plus plenty of children’s activities.

Founded in 1948, family-owned Bailey of Bristol has grown to become the UK’s best respected caravan brand, and today accounts for approximately one in three new caravan sales.

For more information about all the parks in West Dorset Leisure, visit – and Bailey’s new Alicanto Grand range can be previewed on

Highlands End Holiday Park hopes the launch publicity will help to highlight tourism in Dorset generally