HOLIDAY HOME manufacturer Willerby and distributor Southern Counties Leisure have played a key role in promoting a major new Sky series showcasing caravan holidays.
The two HARPA members took part in a high-profile publicity event in central London this month, providing a luxury Willerby holiday home as the venue for media interviews.
The Dyers’ Caravan Park, which launches soon on Sky and NOW, sees actor and TV presenter Danny Dyer and his daughter Dani try their hand at investing in and running a holiday park.
The father-daughter duo dive headfirst into the £7 billion holiday park industry with the goal of renovating Priory Hill and Nutts Farm Holiday Park on the Isle of Sheppey in Kent.
Their aim is to create a place that lives up to Danny’s misty-eyed memories of his favourite childhood holidays.
To help provide a national platform for the series, Southern Counties Leisure provided a Willerby Gainsborough model to host a media preview day.
The event saw leading publishing and broadcasting outlets filming and interviewing the Dyers inside the holiday home, sited in central London’s Hyde Park.
Multi-award winning Willerby is celebrating its 80th anniversary in 2026, with the landmark year underlining its status as a pioneer of the holiday homes industry.
Willerby CEO Peter Munk said: “Southern Counties Leisure is one of our leading distributors, so we’re delighted to have been able to support them as part of this opportunity.
“Everyone at Willerby is excited about The Dyers’ Caravan Park as the series will play an important part in promoting caravan holidays, especially to younger audiences.
“It’s particularly timely to be part of such a great opportunity in the year when Willerby marks its 80th anniversary and Southern Counties Leisure celebrates 30 successful years.
“We’re both happy and very pleased to help generate publicity for a TV series which will shine a positive light on our industry,” added Peter.
Southern Counties Leisure is one of the UK’s leading distributors of Willerby holiday homes and lodges, offering in-depth advice and knowledge of the brand to customers.
Southern Counties Leisure Managing Director Amanda Keen said: “We’re incredibly proud to fly the Willerby flag, and committed to promoting the such a highly regarded brand.
“I always describe Southern Counties Leisure as like a stick of seaside rock, with Willerby running right through our core!
“We’re thrilled to help promote this new series which champions great British holidays and showcases the true quality that holiday homes offer, and the enjoyment they bring to all the family,” said Amanda.
The Dyers’ Caravan Park launches on Sky One and streaming service NOW on February 24, and is made by independent production company Expectation whose track record of TV hits includes Clarkson’s Farm.
There is more about The Dyers’ Caravan Park at www.sky.com/watch/the-dyers-caravan-park