New park customer experiences

Trialled successfully at Beverley Holidays in Devon, the app allows parks to personalise guest experiences

HOLIDAY PARKS are being offered a powerful new to their guests’ behaviour.

It comes in the form of a newly developed digital offering from Dorset-based Key Digital, the UK’s largest provider of website and other digital services tor.

Called Holidaymaker, it enables park businesses to-use platform.

But as well as simplifying what are becoming increasingly complex tasks, says Key Digital, it also provides the park with a host of new marketing opportunities.

Once Holidaymaker’s app is downloaded by custo target them with bespoke offers and incentives.

Valuable information is provided both before and during guests’ holidays

And in order to install the app, it provides a raft of useful and easily accessed information both before and during their stay.

Features can include a pre-arrival welcome pack with news of upcoming events, interactive maps, helpful videos, and the booking of activities or ordering of takeaway food.

The app also integrates with most online booking systems, so customers have an at-a-glance update of all their holiday arrangements, including any balance outstanding.

Key Digital MD David Lakins said that Holidaymaker is the result of a year’s development work by his team, and is based on his company’s detailed knowledge of park operations:

“Our aim is to manage individually.

“As such, Holidaymaker is a one-sto them.

“At the same time, app users find their holiday experience enhanced by being able to receive personalised messages and offers.

“The app has been trialled this summer at Beverley Holidays in Devon, and both we and the park are now convinced that it is a game-changer for this sector,” added David.

Beverley Holidays director Claire Flower said she and her team were delighted with how well the app has been received, and the great reviews it is attracting:

“Around 90% of guests at Beverley Holidays are arriving on the park with the app already installed – which means there is already a relationship made with our guests before they have even arrived.

“Launching our first ever app was a bit of a leap into our suite of digital channels,” said Claire.

There is more information about Holidaymaker on its website at

Beverley Holidays provides a raft of accommodation options, including luxury lodges with private hot-tubs